HOLI SUPERMARKET
Where Latin Flavor Meets Future Retail
HOLI SUPERMARKET is a Latin-owned retail brand with locations around the world, and one of its flagship stores is proudly based in Dubai. Born from the desire to bring a taste of home to Latin communities abroad, HOLI began as a nostalgic marketplace — offering hard-to-find products from Colombia, Mexico, and Venezuela. From beloved snacks and sauces to personal care items and traditional goods, HOLI became a portal to Latin American culture for those far from home.
As the brand grew, so did its ambition: to go beyond nostalgia and redefine how Latin identity could be expressed through design, technology, and community-building.
Our Mission
To create a retail experience that not only sells products, but tells a story — connecting Latin culture with the innovation of the Middle East, and bridging the physical with the digital.
Visual Identity & Brand Design
We built a visual system that reflects the warmth, color, and creativity of Latin American street life, using:
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Bold color palettes and expressive type
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Custom icons, in-store signage and dynamic patterns
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Modular branding across packaging, digital and physical touchpoints
The brand feels like a fiesta — but with structure and scalability.
Web3 Integration: HOLICOIN & NFT Plates
HOLI became one of the first supermarkets in the GCC region to integrate Web3. We introduced:
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HOLICOIN, a Polygon-based token used for loyalty and community access
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NFT Plates (Series A–D) that represent membership, benefits and even revenue share
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A digital ecosystem tied to real-world behavior (shopping, events, voting, etc.)
This makes HOLI not just a place to shop — but a place to belong.
Results
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HOLI positioned as a global Latin lifestyle brand with a Dubai flagship
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Pioneered the NFT + Retail hybrid model
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Created a powerful narrative that blends identity, technology, and commerce
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