Case Study
DESIGN FOR JOE’S BACKYARD SUNSET GROUP HOSPITALITY
Welcome to Joe’s Backyard, nestled within the vibrant landscape of Dubai Festival City’s Holiday Inn Hotel, a gem within the esteemed Sunset Group franchise. Here, the essence of backyard bliss comes alive, where every bite is a celebration of the art of BBQ, and every moment feels like a spirited gathering in your own backyard. With live music as your soundtrack, our design whispers tales of cozy evenings and lively gatherings, ensuring that Joe’s Backyard isn’t just a restaurant—it’s an experience that tickles your senses and leaves you craving for more
Project Info
Step into the vibrant world of Joe’s Backyard, a beloved member of the Sunset Group Hospitality family. With two years of success under its belt, this restaurant stands as a testament to innovation and excellence. I’ve had the privilege of visually shaping its identity, from crafting physical and digital menus with QR codes to creating engaging social media content. Collaborating closely with the marketing team, we’ve navigated the dynamic landscape of Dubai, executing impactful advertising campaigns that capture the essence of Joe’s Backyard. It’s been a rewarding journey, and I’m excited to see what the future holds for this thriving establishment.
Project: Joe’s Backyard
Completion: JAN 07, 2019
Project Type: Make New Style
Graphic Designer: Hendric Charris
Marketing Manager: Chetna Patel
Marketing Manager: Carmen Turcu
General Manager: Luician Rosu
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